Beauty should feel playful, personal, and unapologetically expressive.

Angel Touch is a conceptual brand identity for a nail salon designed to celebrate individuality through bold color, playful details, and a confident visual system. Created for a younger audience that sees beauty as a form of self-expression, the brand balances vibrant personality with a polished, welcoming aesthetic.

I developed the brand identity from the ground up, creating the logo, visual identity system, and supporting brand applications that brought the concept to life across customer touchpoints.