Balma is a body butter brand inspired by the feeling of a tropical getaway. This solo project included designing custom logo, packaging, social media presence, and print campaign.

Imaging how a skincare product could feel like more than just a routine but something that evokes escape, indulgence, and joy. The challenge was to build a visual identity that balances tropical vibrancy with modern, aspirational design while staying cohesive across digital and print.

Inspired by travel posters, natural textures, and sun-drenched color palettes. I developed a clean, playful logo and packaging system that ties in the tropics and feeling after applying lotion. I extended the identity into Instagram mockups to show how the brand would connect with audiences online, and designed a print campaign concept to visualize Balma “in the wild.”