Inspired by the warmth and charm of Italy's Amalfi Coast, MeUndies' 2023 Swim campaign invited customers to imagine their own version of a luxury summer. The creative direction paired an elevated vacation aesthetic with the brand's signature sense of play, proving that luxury can still feel approachable, authentic, and unmistakably you.

Working within the established creative direction, I collaborated with the creative team to carry the campaign from launch through post-launch marketing efforts. My role focused on translating a single creative vision across digital and physical touch points, helping create a cohesive brand experience wherever customers interacted with the campaign.