As part of a group project presented to Netflix, we developed a consumer product concept that brought together The Witcher’s rugged, adventurous tone with Coleman’s legacy in outdoor recreation. We reimagined classic Coleman products including: ice chests, lanterns, and flashlights through The Witcher lens, and extended the concept with supporting assets, including a partnership announcement email to connect directly with fans. Together, these designs created an immersive brand experience rooted in the outdoors.