Adventure doesn't have to end when the story does.

Inspired by The Witcher's rugged world and Coleman’s legacy in outdoor recreation, this concept explored how an entertainment brand could extend beyond the screen through thoughtfully designed consumer products. The collaboration reimagined everyday camping essentials with the visual language and spirit of The Witcher, creating an experience that invited fans to take a piece of the adventure with them.

As part of a collaborative project presented to Netflix, I designed product concepts, campaign assets, and a partnership announcement email that introduced the collection and extended the story across multiple customer touchpoints.