This self-initiated campaign reimagines how we talk about skin insecurities, pairing real-world data with visuals that ground the message in everyday Los Angeles life. The poster series features public spaces across LA to contrast the city’s polished image with the quiet realities many face.

Featuring Youth To The People products who are known for clean, supportive skincare—the campaign reinforces the brand’s values of self-care, transparency, and embracing where you are in your journey.